The legal protection of well-known trademarks
摘要
abstract
馳名商標是指在長期的市場使用過程中樹立了較高的社會信譽，並為相關公眾所熟知的商標。
Well-known trademark is to point to in the market for a long time in use process set up higher social reputation, and the relevant public known as trademark.
在經濟競爭日益激烈的現代社會，馳名商標這種無形資產發揮的作用越來越大，它不僅能為商標所有人帶來巨大的經濟利益，更能大大增強壹個國家的經濟實力。
In the economic competition of the increasingly intense modern society, a well-known trademark the role of the intangible assets is more and more big, it not only for trademark all bring huge economic benefits, the more can greatly enhance the strength of a country's economy.
在巨大的經濟利益的誘惑下，許多不法分子利用馳名商標獲取巨額利潤。
In the huge economic interests, tempted by criminals use many well-known trademark high profits.
因此，馳名商標需要比普通商標更充分、更有效、更嚴格的保護。
Therefore, a well-known trademark than ordinary trademark need more fully, more effective and more strict protection.
世界上許多國家都把對馳名商標的特殊保護寫進了法律，以更好地發揮馳名商標的巨大作用。
In the world, many countries take the special protection of well-known trademarks written into the law to better play to the great effect of well-known trademark.
我國在這方面起步較晚，保護馳名商標的法律體系還有許多需要完善的地方。
In this respect our country started late, protection of well-known trademark law system there are many needs to perfect place.
本文擬從馳名商標的概述、馳名商標的認定以及馳名商標的法律保護等方面進行淺顯的探討，並提出壹些自己的觀點和建議。
This paper from a well-known trademark, the well-known trademark that summary and famous trademark law protection and so on the discussion of plain, and puts forward some ideas and Suggestions.
馳名商標 馳名商標的認定 馳名商標保護理論 特殊法律保護
well-known trademark of the well-known trademark that well-known trademark protection special legal protection theory