Category Archives: Marketing

Dynamic Experienced Global Brand Builder Faisal Mumtaz Launches Yotaza Offering eSports & Next-Gen Media Solutions

More companies are looking to have a presence in the rapidly growing eSports and Next-Gen Media spaces every day. Yotaza is answering the call with the company’s recent launch under the leadership of global brand builder and eSports authority Faisal Mumtaz.

March 7, 2019 – It’s hard truth but businesses that want to stay on the cutting-edge of growth need to stay on the cutting-edge of both technology and of emerging trends online. Next-Gen Media and eSports certainly qualify in these categories but finding an expert team to help a company develop a presence or strategy in these areas can be quite difficult, to put it mildly. That has all changed with the recent announcement of the experienced global brand builder and deeply respected eSports expert Faisal Mumtaz has launched Yotaza.

Yotaza is aimed at helping brands and companies develop disruptive efforts to help carry them to the next level of success utilizing his knowledge and experience in Next-Gen Media, eSports, and global brand building which he has won praise for in a number of high-profile roles working and managing campaigns for some of the biggest names in business. The excitements surrounding Yotaza and what they can bring to the table is high.

“We were born to adapt, disrupt, and deliver on the latest innovations at a pace that can’t be matched” commented the passionate and driven Mumtaz. “My deep ties and understanding of the eSports world allows Yotaza to help set up win-win solutions for brands, players, and leagues; while the rest of our next-gen media knowledge breaks down doors in other areas as well.”

Mumtaz’s past successes are quite impressive, adding to the positive energy surrounding the announcement of Yotaza’s launch. Some highlights include his previously being the senior manager responsible for leading the global digital transformation at Unilever where he was overseeing the Beauty and Personal Care division valued at over $22 billion; having key roles at both Nestle and Mondelez International where he led their global growth into the European market; and, importantly, repeatedly acting as a bridge builder between brands and eSports, work that has won him the honest respect of the eSports and Gaming communities, something that will be very valuable for Yotaza’s clients in the present and future.

Working under the slogan of “Evolve or Die Trying”, Yotaza is certainly poised to make a positive impact for forward-thinking brands worldwide.

For more information, be sure to visit https://www.yotaza.com

Name: Sara Miles
Email: info@yotaza.com
Tel. +44 844 357 9057
Web: www.yotaza.com

NEW MARKETING AGENCY OPENS IN HORSHAM

A brand new Horsham marketing agency has opened its doors. JUMBO Marketing has been set up by local man, James Mumford, to help B2Bs and SMEs from Horsham plan and deliver effective marketing campaigns across all the popular channels.

JUMBO Marketing will offer assistance to customers in four main areas: marketing strategy, digital marketing, copywriting and what the company refers to as ‘managed marketing’. Mr Mumford explains:

‘I think that this is actually the most important part of the service. I know from experience that the majority of leaders in SMEs struggle to find the time for marketing activities. Even if they are excited about getting involved and working on campaigns, other responsibilities get in the way and marketing falls to the bottom of the list.

‘Our managed marketing service make sure that doesn’t happen. Unlike some agencies that operate at a remove, we’ll work as an integrated part of your team, attending relevant meetings, liaising with your staff and even working from your offices if necessary.

‘Essentially, you’ll have an experienced Marketing Manager overseeing all aspects of your marketing, driving your projects forwards and making sure the work gets done.’

Having served time as an account manager in digital marketing agencies and as an in-house PR in the financial sector, Mr Mumford believes that the knowledge and expertise he has developed in these areas will add real value to customer relationships.

‘Effective delivery is key, but it’s also about the depth of knowledge and experience you can bring to the table. I’ve worked across many different marketing disciplines and developed a very broad skill-set. That puts me in an excellent position not only to advise on tactics from the perspective of someone who has ‘been-there-done-that’, but also to get my hands dirty and deliver the work.

‘If you need Search Engine Optimisation, I can help with that. If you want to improve your Adwords campaign, I can help with that. If you want to build relationships with the press, I can help with that. The list goes on.

‘Even if I don’t feel that I am the best person to deliver a project I’ll still have relevant project management experience, so I can help to select and manage a 3rd party supplier. In fact, I have a great network of contacts who are able to help with more specialist tasks such as technical website development or high quality graphic design.’

Finally, Mr Mumford is keen to point out what makes JUMBO Marketing a breath of fresh air for Horsham businesses.

‘I think that marketing people aren’t always great when it comes to gaining their clients’ trust. Whether it’s resorting to jargon that leaves the client unsure of what is happening or allowing unrealistic expectations to go unchecked, a lot of people end up feeling like their marketing partners haven’t been entirely straight with them.

‘In contrast, many of my past clients have commented on how clear and transparent I am in my communications and in my approach to the relationship as a whole. I always give honest feedback and try to tell it like it is. I think clients really appreciate this because they know they can always rely on me to provide an accurate picture of what is going on with their projects.’

Horsham business owners who are looking for help with their marketing can find out more about JUMBO Marketing at the company’s new website: www.jumbo-marketing.co.uk.

Alternatively, they can send email to info@jumbo-marketing.co.uk.

Contact Info

Jumbo Marketing
1 North Lodge
Sedgwick Park
Horsham
RH13 6QG

E: info@jumbo-marketing.co.uk
T: +44 (0)7789 961886

Clexidra Marketing Auditor Starts Operating in the United Kingdom

 

1st September 2014 – Flyer marketing, leaflet distribution and billboards are important marketing tools for business promotion, but for achieving the best performance and success in business, an auditing company should supervise these outdoor campaigns. The good news for businesses in London is that the reputed and professional Clexidra Marketing Auditor starts operation in London, to monitor all promotional materials distribution and displays.

Flyers, leaflets and billboards are certainly the backbone of business promotion and very effective advertising tools, and businesses who entrust these jobs to advertising and distributing companies might have no time to run behind these companies to check if the companies do their jobs correctly and perfectly. Clexidra is now in London to take that burden off the shoulders of these businesses.

Door-to-door flyer distribution is undoubtedly one of the best and cost-effective marketing tools, to get the attention of the public, but many times flyers are stuffed in postboxes or piled near homes. Printing flyers requires a good amount of financial resources and it can be a waste of money if the flyers are lost, damaged or not distributed properly. When entrusting the work to Clexidra, the company makes sure that all flyers and leaflets are distributed correctly without wastage. The company also helps the clients to get an understanding about the various locations, high traffic regions, mailbox accessibility, number of houses, families etc to help businesses to cover specific areas and to improve marketing campaigns, thus ensuring that the flyers reach the destination correctly instead of landing in garbage bins. The company also inspects the advertising materials stock making sure that the materials are not lost and are safe and in good condition.

Another effective way to promote business is to place ads on billboards. Clexidra Company audits all banners, billboards and outdoor displays ensuring maximum exposure of these outdoor advertising campaigns, making sure that billboards and banners are installed in the time and manner required. The company’s team of inspectors and field specialists verifies the display, lighting, size and visibility of the billboards and reports to the clients about poor visible boards or about boards placed in illegal locations.

The company addresses all faults connected with the promotional and advertising campaigns, ensuring that the client’s business flourishes successfully.

About Clexidra Marketing Auditor
The Clexidra Company conducts outdoor advertising auditing services such as flyer marketing audits, leaflet and catalogue distribution inspection, billboard inspections, advertising materials stock survey and advertising banner inspections, thus helping the progress of any business without any drawbacks. The company’s professionally trained inspectors will check the performance of the distributing company, making sure that all the promotional campaigns are done flawlessly, without diminishing the value of the business. Whether small, medium or large scale business, the company performs audit services tailored to suit the individual requirements of each program. The company evaluates the efficiency of the marketing company and controls, observes and reports their activities to the clients. Businesses can place their trust in Clexidra to keep track of marketing investments, to ensure effective marketing campaign for achieving success.

Contact:
Clexidra Marketing Auditor
Clexidra s.r.l. via Pian d’Erba 5 22036 Erba (Co) Italy
Tel. 0039 031.2289605
Email: info@clexidra.com
http://www.clexidra.co.uk/

 

BJC Branding Named a Constant Contact Certified Solution Provider

WEYMOUTH, MASS — August 20, 2014 – The entire BJC Branding team has been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide.

As a Certified Solution Provider, BJC Branding has completed the Constant Contact Certification Program, which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

“Our experience and continuous training/education helps us to translate your everyday business needs into effective online marketing strategy, enabling your business to stand out from the competition and successfully compete on the Internet,” said Bryan Caplan, owner and Chief Branding Officer.

“Our Solution Providers are an incredibly valuable asset to small organizations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses and nonprofits. The certification program gives our most engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organizations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Christopher M. Litster, senior vice president, sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, BJC Branding has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of BJC Branding.”

About BJC Branding
BJC Branding, based out of the Greater Boston area, provides educational workshops, coaching & consulting services to a wide range of businesses, offering advice and solutions to those seeking help with Online Marketing Strategy including:

Constant Contact Email Marketing
• Social Media Strategy & Coaching
• WordPress Website Design
• Graphic Design
• Local Search Engine Optimization (Local SEO)
• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Google AdWords
• Houzz Social Media Strategy

Our experience and continuous training/education helps us to translate your everyday business needs into effective online marketing strategy, enabling your business to stand out from the competition and successfully compete on the Internet.

Feel free to contact us at bjc@bjcbranding.com to inquire about speaking engagement opportunities or visit www.BJCBranding.com to schedule a free 30 minute online marketing strategy session by phone and screenshare.

About Constant Contact, Inc.
Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Media Contact:
Bryan Caplan
BJC Branding
Office: (617) 545-4999
Email: bjc@bjcbranding.com
Website: www.bjcbranding.com