Realizing the increase in competition among various clothing brands in Australia and growing demand for new range of designer suits, Ben Sherman has introduced a wide new range of designer suits to fulfill the customers’ needs.
The new range comes soon after the Australian market became saturated, and everyone seemed to be selling the same product. With this, the customers seem satisfied, as it could be seen from the sales records of Ben Sherman.
The boost in the sales of Ben Sherman, particularly their designer suits implies that there is still a lot of market for innovative designers who can come up with new designs.
While talking to us, one of the spokesperson for Ben Sherman said, “As long as you are innovative and provide high quality designer suits, your customers would love you. However, if you also produce over the shelf suits that everyone else is selling with no added value, it would be quite difficult to survive in the Australian market.”
The customers also seem to be satisfied, and the new range of designer suits keeps them engaged.
One businessman from Australia, who is also a regular customer of Ben Sherman said, “I have been buying my designer suit from Ben Sherman, and never faced any problem.” “The service really is top notch; the fabric and stitching always exceeds my expectations. Even at business meetings, my partners ask me about my tailor, and I refer them to Ben Sherman.” He added.
It appears that despite the growing saturation, there still is a lot of room for those who can provide quality and innovation, while keeping the latest fashion trends in mind.
Ben Sherman is one of the leading brands for men’s clothing in Australia. The brand first opened a showroom on Carnaby street and soon afterwards opened 2 stores in London as well as Brighton. In 1970, Ben Sherman ordered a million yards of oxford cloth, a quarter of a million of gingham fabric and a quarter of a million yards of colourful striped material from his American fabric mill. The brand has existed for past 5 decades.